Pipeline literate
They talk in meetings, pipeline and revenue, and they know what each channel cost.
Marketers who measure pipeline, not likes.
Every marketer has a chart that goes up and to the right. We check what was on the other axis, with the people who signed off their budget.
When startups make this hire.
Usually when founder-led sales stops filling the pipeline on its own. Rush it and you hire a brand marketer who needs a big budget, when you needed someone who turns a small one into meetings your sales team wants.
What great looks like.
Scrappy with a budget
They’ve made a small budget go a long way, and they know when to switch something off.
Writes well
Clear copy is still the cheapest growth tactic going.
Works with sales
Sales trusts their leads. Ask any AE how rare that is.
How we vet this role.
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Results, confirmed
We confirm the pipeline and revenue they say they drove with their former managers. Dashboards and reports come in if the candidate agrees to share them.
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A live case exercise
Your market, a budget and a target. They build a plan live and defend the numbers, while our anti-cheat checks the interview.
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A campaign, taken apart
In the same interview we pick one of their campaigns and go deep: what it cost, what it made, what they’d cut.
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The standard checks
ID and right to work, employment history, and references confirmed through work email. Done before you meet anyone.
What it costs in the UK.
Base salary at venture-backed startups. Draft figures, pending Jono’s sign-off.
| Level | London | Rest of UK |
|---|---|---|
| Marketing executive (0-2 yrs) | £32k-£42k | £27k-£36k |
| Growth / demand-gen manager | £50k-£70k | £42k-£58k |
| Senior manager | £65k-£85k | £55k-£72k |
| Head of Growth / Demand Gen | £85k-£120k | £72k-£100k |
Questions, answered.
Growth marketer or demand-gen marketer: what’s the difference?
Growth usually means product-led and self-serve. Demand gen usually means pipeline for a sales team. Plenty of people do both. We’ll work out which your model needs.
Should our first marketing hire be senior?
Senior enough to run a channel alone, hands-on enough to do the work. A head of marketing with nobody to manage gets bored fast.
How fast can we meet people?
You get 3-5 vetted candidates by a date we agree upfront, usually within 10 days of signing off the brief.
How much does it cost to hire a growth marketer through Candit?
Our fee is fee and payment terms. With Pay as they stay you can spread it across your hire’s first months, so your runway stays yours.