Meetings that convert
They track how many of their meetings became pipeline, not just how many they booked.
SDRs who book meetings worth turning up to.
Anyone can send 200 emails a day. We find the people who book meetings your AEs are glad to take, and we check their numbers with the people who managed them.
When startups make this hire.
Usually once you have at least one AE who can close and a message that lands. Hire SDRs before that and they’ll burn through your market with a pitch that doesn’t work yet.
What great looks like.
Research before outreach
Every message reads like it was written for one person, because it was.
Thick skin, good ears
They take a no without getting weird, and they hear the real objection behind it.
Coachable
They take feedback on Monday and use it on Tuesday.
How we vet this role.
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Numbers, confirmed
Meetings booked, pipeline created and quota attainment confirmed with their former managers. Activity reports come in if the candidate agrees to share them.
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A live cold-call role-play
A realistic call to a busy, slightly annoyed buyer. Our anti-cheat checks the interview. If it looks like they’re reading a script, that becomes a follow-up question, not a verdict.
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Outreach, planned live
In the same session they plan outreach to a real prospect profile from your market. We care about the research as much as the words.
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The standard checks
ID and right to work, employment history, and references confirmed through work email. Done before you meet anyone.
What it costs in the UK.
OTE (base:variable) at venture-backed startups. Draft figures, pending Jono’s sign-off.
| Level | London | Rest of UK |
|---|---|---|
| SDR / BDR (0-1 yr) | £35k-£48k OTE · 70:30 | £30k-£40k OTE · 70:30 |
| SDR (1-2 yrs) | £45k-£58k OTE · 65:35 | £38k-£50k OTE · 65:35 |
| Senior SDR | £55k-£70k OTE · 60:40 | £46k-£60k OTE · 60:40 |
| SDR team lead | £65k-£85k OTE · 65:35 | £55k-£72k OTE · 65:35 |
Questions, answered.
When should we hire our first SDR?
When you have an AE who can close and a message that books meetings when a founder sends it. Before that, SDRs just find out faster that it doesn’t work.
Should SDRs report to sales or marketing?
Usually sales, to whoever owns pipeline. We’ll talk it through at the Define step, because it changes who you should hire.
How fast can we meet people?
You get 3-5 vetted candidates by a date we agree upfront, usually within 10 days of signing off the brief.
How much does it cost to hire an SDR through Candit?
Our fee is fee and payment terms. With Pay as they stay you can spread it across your hire’s first months, so your runway stays yours.