Growth and demand-gen marketer salaries in the UK and US (2026)
Marketing pay depends on how close the job sits to pipeline. Here’s what startups pay growth and demand-gen people in 2026.
Updated November 2026. All figures are drafts pending Jono’s sign-off.
United Kingdom.
Base salary for permanent hires at venture-backed startups. London, then the rest of the UK.
| Level | London | Rest of UK |
|---|---|---|
| Marketing executive (0-2 yrs) | £32k-£42k | £27k-£36k |
| Growth / demand-gen manager | £50k-£70k | £42k-£58k |
| Senior manager | £65k-£85k | £55k-£72k |
| Head of Growth / Demand Gen | £85k-£120k | £72k-£100k |
| VP Marketing | £120k-£170k | £100k-£140k |
United States.
Base salary. San Francisco and New York, then everywhere else, including remote.
| Level | SF / NY | Other US and remote |
|---|---|---|
| Marketing executive (0-2 yrs) | $70k-$90k | $60k-$78k |
| Growth / demand-gen manager | $110k-$145k | $95k-$125k |
| Senior manager | $140k-$175k | $120k-$150k |
| Head of Growth / Demand Gen | $170k-$230k | $145k-$195k |
| VP Marketing | $220k-$300k | $185k-$255k |
Typical option grants.
For a mid-level or senior hire, as a percentage of the company.
- Seed
- 0.1%-0.5%
- Series A
- 0.05%-0.25%
- Series B+
- 0.02%-0.1%
What moves the number.
- 01Pipeline ownership. Marketers measured on pipeline or revenue earn more than those measured on reach.
- 02Channel depth. Paid, lifecycle and SEO specialists price differently.
- 03Hands-on vs managing. At your stage, hands-on seniors are worth more than managers.
- 04Bonus. Some roles add a 10-20% bonus tied to pipeline.
If you’re hiring one.
- Hire someone who has done the job with a small budget.
- Agree the metric before you hire: pipeline, signups or revenue.
- Ask your sales team to interview them. Sales trusting marketing is half the job.
Ranges are typical, not limits. A great candidate in a hot market can sit above them.