Go-to-market engineer and RevOps salaries in the UK and US (2026)
The people behind your go-to-market (sales, growth and marketing) systems are in demand, and GTM engineer pay has caught up fast. Here’s the 2026 picture.
Updated November 2026. All figures are drafts pending Jono’s sign-off.
United Kingdom.
Base salary for permanent hires at venture-backed startups. London, then the rest of the UK.
| Level | London | Rest of UK |
|---|---|---|
| RevOps analyst | £35k-£48k | £30k-£40k |
| GTM engineer | £55k-£80k | £45k-£65k |
| RevOps manager / senior GTM engineer | £70k-£95k | £58k-£78k |
| Head of RevOps | £90k-£130k | £75k-£105k |
| VP Revenue Operations | £120k-£165k | £100k-£135k |
United States.
Base salary. San Francisco and New York, then everywhere else, including remote.
| Level | SF / NY | Other US and remote |
|---|---|---|
| RevOps analyst | $80k-$105k | $70k-$92k |
| GTM engineer | $120k-$170k | $105k-$145k |
| RevOps manager / senior GTM engineer | $150k-$190k | $130k-$165k |
| Head of RevOps | $180k-$240k | $155k-$205k |
| VP Revenue Operations | $220k-$300k | $190k-$260k |
Typical option grants.
For a mid-level or senior hire, as a percentage of the company.
- Seed
- 0.1%-0.5%
- Series A
- 0.05%-0.2%
- Series B+
- 0.02%-0.08%
What moves the number.
- 01Code. GTM engineers who write code and build integrations earn noticeably more than CRM admins.
- 02Scope. Owning sales, marketing and customer success systems pays more than owning one.
- 03Forecasting. People the board trusts on the forecast get paid for it.
- 04Tooling. Deep Salesforce or HubSpot experience, plus enrichment and automation tools, adds to the number.
If you’re hiring one.
- Hire a builder before you hire a big ops team.
- Give them real authority over the CRM. Responsibility without it is how you lose them.
- Test them on a real workflow from your business, not a certificate.
Ranges are typical, not limits. A great candidate in a hot market can sit above them.